Social Environment

As of 2016, Kenya had a population of 48.46 million with an annual growth rate estimated at 2.7 per cent. The country is experiencing growing consumer demand of high end products and services bolstered by growing middle class and rising trend towards.

Key sectors of the economy include agriculture, manufacturing, real estate and services. Although agriculture remains the mainstay of the economy at 30 per cent of GDP, manufacturing’s share of GDP has been rising significantly over the years. At 10 per cent, manufacturing is the second-largest contributor to GDP, with the processing of agricultural products a key factor in growth.