The county is located north and northeast of Mombasa. Kilifi has fewer tourists than Mombasa County, but there are some tourists beaches in Kikambala, Watamu, Malindi and Kilifi. The county is known for its Ruins of Gedi, including mosques and tombs, dating from the 11th to the 17th century.
Kilifi county has a total population of 1,453,787 of which 704,089 are males, 749,673 females and 25 intersex persons. There are 298,472 household with an average household size of 4.4 persons per household and a population density 116 people per square kilometre.